Quad Marketing Approach

07/28/2016 00:05:06 to watch

Today’s marketing battle is about big ideas that solve customer problems and great marketing strategy. The Quad Marketing Approach can help you create your strategy, transition to execution and optimization, and learn and refine to meet your marketing goals.

Suggested Readings

Founders School || Entrepreneurial Marketing || Quad Marketing Approach || Impact Guide (PDF).

Go, Rob.  Harvard Business Review Blog.  Great Entrepreneurs Pick Great Markets.

Lodish, Leonard, Howard L. Morgan, and Shellye Archambeau. 2007. Marketing That Works: Howe Entrepreneurial Marketing Can Add Sustainable Value to Any Company. Pearson Prentice Hall, 1st Edition.

Questions for You

Have I accomplished any of the goals outlined in the quad framework? Which ones have I done well? Which ones have I skipped?

What attention have I paid to marketing goals?

Questions for Your Team

Have we given any thought to our marketing goals?

How systematically have we thought about our approach to getting, keeping, and growing customers?

What steps in this process have we skipped? Which ones have we done well?

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